Dallas and Westerville, OH - May 29, 2012 - RadioTraffic.com and Efficio Solutions have developed a partnership to integrate Efficio's products into RadioTraffic.com's business systems. RadioTraffic.com provides traffic and billing software to more than 4,000 users at 625 U.S. radio stations. Efficio Solutions offers a sales management and CRM suite to more than 8,000 media sales users.
Efficio is a Web-based, centralized media sales system that allows stations to manage all clients and sales processes through turnkey account management, CRM, yield management and corporate rollup features. The reporting package will provide RadioTraffic.com's radio stations with smarter and more efficient operations.