COLOGNE, GERMANY—RTW has debuted its new online store, operated by asknet, where customers can purchase a range of RTW metering and loudness tools directly from the company''s revamped RTW.com site.
RTW chose e-commerce solution provider asknet to create and power the store because it enables RTW to sell its products in 26 different languages and more than 30 currencies.
Among the products available through the online portal are models from the company''s smart line of specialized meters, the TM3 Smart and TM3-3G Smart and the recently released Masterclass Plugins Loudness Tools software, with more units being added later this year.
The store operates similarly to most conventional online stores: customers can view and select items of interest, read product details and put them in a shopping cart, which is displayed at the top right of the page.
Another special feature of the successful integration of RTW''s and asknet''s system is the Web price service, which ensures that data exchanged between the asknet shop database and the RTW website is updated so that store prices in the product description are always displayed correctly in all currencies on the RTW website as well.