Sales Call for the Week of Jul 12 - Jul 18, 2012

July 12, 2012


Marketron powered a national mobile campaign for Saga Communications' "Saga Collective Texting Contest" in spring 2012. The collaboration engaged Saga's listeners and drove high participation - more than 178,000 new members were added to the Saga text club.


National Public Radio has signed with TuneIn to make all of NPR's live and on-demand programs available to the Tunein listeners. NPR, along with member stations who sign agreements with TuneIn, also gain access to TuneIn Amplifier.


Netia is working with systems integrator First Gulf to extend the Radio-Assist 8 suite of digital audio software at Radio Riyadh to include three regional stations in Saudi Arabia, located in the cities of Jizan, Hail, and Tabuk. Part of a larger multi-year national media infrastructure project overseen by the Saudi Ministry of Culture and Information (MOCI), the extension of Radio-Assist brings more sophisticated production tools to the three stations and simplifies their exchange of media with the kingdom's central Radio Riyadh station.



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