Internet music service Custom Channels is helping retail businesses like Whole Foods Markets transform in-store environments with broadcast-quality audio programs, mixing music and dynamic advertising that deliver a branded, radio-like experience. The company is relying on robust, cloud-based streaming services from StreamGuys to support its customers. Custom Channels incorporates dynamic ad insertions in the form of mid-rolls, and StreamGuys incorporates third-party ad insertion software into its streaming architecture to potentially generate new revenue streams.
Skyview, an integrated professional sports broadcasting company, has been selected by the NBA Cleveland Cavaliers to serve as the team's official network provider. The multi-year partnership will provide distribution services and satellite receivers across the team's 17-station radio network.