Sierra Automated Systems Adds Wallace

March 27, 2002


Burbank, CA - Mar 26, 2002 - Sierra Automated Systems (SAS) has added Chris Wallace to the SAS sales team. Wallace will head international sales of the company''s expanded offering of analog and digital audio switchers and routers.

Wallace was previously responsible for international sales of studio products at Harris Corporation, where he created an exclusive relationship to supply equipment to the largest commercial radio network in Europe. Prior to that position, Wallace was international sales manager for Pacific Research and Engineering, where he expanded the company's network of international dealers and developed a 70 percent market share with PR&E in China.

Wallace has an MBA specializing in International Business from London City University Business School.



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