Miami - May 29, 2014 - Solmart Media LLC completed its acquisition of Heartland Broadcasting stations WZSP-FM, licensed to Nocatee, FL, and WZZS-FM, licensed to Zolfo Springs, FL. The properties currently serve the southwest Florida Market including Sarasota, Venice Beach, Port Charlotte, Arcadia, and Sebring. The new formats will primarily target the Latino population in these cities.
WZSP-FM 105.3 FM, La Zeta, a leading station in the market, will maintain its format targeting Hispanic Adults 25-54 with an adult contemporary Mexican regional format. Programming in La Zeta will include El Show del Genio Lucas - a successful variety program that features news, entertainment, music and motivational messages, and Erasmo and La Chokolata, a popular highly rated comedy program offering a lighter programming option, among other segments.
WZZS-FM 106.9 FM, La Numero Uno will offer a Mexican regional dance format targeting Hispanics adults 18-34. The station will feature top contemporary Mexican regional and Norteno fusion hits as well as daily sports shows.
Hadden and Associates Nationwide Media Brokers represented Heartland Broadcasting in the transaction. Wells Fargo and its SBA program acted as the principal lenders.