New York - Aug 21, 2007 - Targetspot has named three people to key leadership positions. Andrew Eisele was named the company's chief operating officer and chief financial officer. Eisele previously worked as the senior director of business development at Associated Content, an online publisher and provider of multimedia content with more than 65,000 registered content producers.
Mike Dudas, a former manager of strategy and business development at Kaplan, will be the company's new director of business development. John deCastro, an eight-year veteran of broadcast advertising who has worked for Greater Media Radio of New Jersey, Comcast Spotlight and Katz Media Group, will serve as Targetspot's director of sales.
Eisele had previously worked with Targetspot CEO Doug Perlson at About.com, where his responsibilities included managing Sprinks, a pay-per-click search engine, and the Luna Network, a marketing/advertising network of more than 500 independent partner websites. He was executive producer for About.com's sports, recreation, hobbies and games channels. Eisele has also worked at Time New Media, Loan Pricing Corporation and Citicorp, and is the founder of Dial-A-Box.