Washington and New York - Sep 1, 2011 - The Radio Advertising Bureau and the National Association of Broadcasters announced a Radio Show super session focused on multicultural advertising. Titled "The McDonald's Story - Led with Ethnic Insights," the session will feature a conversation between Neil Golden, chief marketing officer, McDonald's USA and Tom Joyner, Host of The Tom Joyner Morning Show.
The super session will be held 11 a.m. to Noon on Sept. 15 at the Hyatt Regency Chicago.
Golden and Joyner will share their views on the shift toward mosaic marketing and how it is evolving the way the mass market develops marketing and programming efforts. They will also discuss the power of radio and its ability to engage multicultural audiences.
In his role as CMO, Golden is responsible for leading, executing, developing and communicating fully integrated, cross-functional marketing, advertising, media and promotional activities to drive long-term growth. The McDonald's veteran of 18 years also works to expand strategic partnerships as a member of the McDonald's U.S. executive management team. Prior to McDonald's, Golden worked for Burger King and RC Cola. The Chicago native currently serves on the board of directors for the Thurgood Marshall College Fund and the Advisory Board for the Suzuki-Orff School of Music.