Los Angeles - Mar 4, 2014 - The Media Rating Council (MRC) has granted accreditation to the Triton Digital Webcast Metrics Local (WCML) product. WCML is a market-specific version similar to Triton's MRC-accredited national measurement product. For the first time, this rigorous audit contains a publisher component where each WCML publisher must undergo a separate audit of their user-declared geographic and demographic listener data. As the first customer using the solution, Pandora has completed the publisher audit and has been successfully integrated into WCML. Additional publishers are currently in the pipeline.
The market-specific research from Triton's Webcast Metrics Local solution enables agencies and advertisers to evaluate relative audience scale within specific markets. Traditional audio metrics, average quarter hour (AQH), AQH rating, cume and cume rating are presented so that ad buyers can evaluate the entire audio marketplace with the same set of metrics. Publishers leverage the system to monetize content on a local level.