San Francisco - Apr 30, 2014 - WideOrbit has acquired Fivia, a digital advertising management software provider headquartered in Paris. Fivia's software product manages the workflow of major sell-side advertising publishers to maximize the value of their digital advertising inventory. This acquisition will help expand WideOrbit's digital offering for major media companies.
The core Fivia product line enables companies to manage digital advertising sales, inventory, traffic, billing and revenue, including North American publishers Viacom, Time Inc., Gannett's USA Today and Mashable, as well as European publishers Orange, Canal+, M6, TF1 and ITV.
WideOrbit's product line provides a similar but broader solution for linear advertising, serving more than 2,600 television stations, cable networks and radio stations. WideOrbit software manages more than $24 billion in annual advertising spending and more than 4 billion advertising impressions, daily.
Prior to the acquisition, Fivia was a subsidiary of IPMG, one of Australia's largest privately owned investment groups. Founded in 1999 with U.S. operations based in New York, Fivia is the longest established provider of automated inventory, order and billing management software designed originally for online advertising.