San Francisco - Sep 16, 2013 - WideOrbit says more than 1,000 radio stations are operating on WO Traffic, the company's advertising sales, traffic and billing system.
WO Traffic for Radio was first commercially installed in March 2004. Entercom Communications became an early adopter partner and was the first radio station to go live on a WO Traffic system specifically customized for radio in December 2005. Today, Entercom has more than 100 stations in 23 markets live on an integrated WideOrbit system that includes WO Traffic, WO CRM, a comprehensive account management system and WO Analytics.
By the end of 2008, nearly 400 radio stations were operating on WO Traffic, including 46 stations owned and operated by Midwest Communications based in Wausau, WI. Today, Midwest has 62 radio stations that span 14 markets across the U.S. using WO Traffic and WO Automation for Radio. In addition, Midwest is currently installing WO Media Sales.
Salem Communications owns and operates 99 radio stations. Salem has been a WideOrbit user since May 2012 and one of its Detroit stations was the 1,000th station to go live on WO Traffic.