GENEVA—WorldDMB will host a seminar at IBC 2014 entitled “A secure future for in-car digital broadcast radio - How to keep your content prominent and relevant in the digital dashboard” on Monday, September 15th between 2 and 3:30 PM.
This session will focus on finding some answers:• the importance of broadcast in-car radio – to listeners, broadcasters and vehicle manufacturers• the steps that the industry needs to take to ensure that radio maintains its leadership position for in-car entertainment – by addressing issues such as user interfaces, position within a “connected car” environment, hybrid services and free to air traffic information services.
5 presentations will be made during this 90-minute presentation:
• Presentation 1 Introduction and Session Chair: Patrick Hannon, President, WorldDMB
The case for broadcast radio, an overview of in-car listening, DAB coverage and FM switchover – an update. WorldDMB is supporting digital radio in the dashboard and this presentation will include an update on the strategy and activities of the WorldDMB automotive task force, as well as the WorldDMB Technical Committee''s recent work on hybrid radio.
• Presentation 2 Radio''s place in today''s car dash board and the User Interface Michael Hill, Managing Director, Radioplayer UK
An overview of where radio sits within the dashboard on new cars coming off the production line. The medium term future for radio in-car is mixed (hybrid) broadcast and IP. However, the current user experience is out of sync with modern touch screens and not easy to integrate into a vehicle''s digital environment. This presentation will investigate solutions for how can we make radio look good and make radio a ‘plug and play'' feature in a connected dashboard.
• Presentation 3 The strategic case for Digital Radio: an OEM''s perspective
What is the relationship between the OEM (car manufacturer) and the listener? How does the listener see the content? The OEM''s perspective – on technology and marketing.
• Presentation 4 A broadcaster''s perspective - Case Study: Working with the car industry in the UK
DAB is fitted as standard in the majority of new vehicles sold in the UK. Promotion, education and marketing are the key to success. How can broadcasters and OEMs work closer together to do marketing to the benefit of both groups? What are broadcasters doing re service following, the digital tick, product testing and marketing? Find out about how the UK is working with OEMs to roll out digital radio.
• Presentation 5 The case for TPEG (traffic and travel) via DAB+
An overview of current TPEG services, new devices in the market and why broadcasters should implement what could be the ‘killer app'' in cars. Information on the German decision to implement TPEG via DAB+ to fit with the ITS directive on safety and future uses of TPEG via DAB+.
• Panel Question & Answer discussion
• END Followed by networking lunch outside the session room.