PPM (Portable People Meter)
Arbitron provides an encoding monitor for every encoded audio service, including Web streams. Mike Kernen devised a way to monitor his six online streams.
Cincinnati, Cleveland, Kansas City, Philadelphia and Phoenix are among the new markets.
These additional markets are considered currency markets, meaning the PPM data gathered there is suitable for evaluating radio listening and establishing ad sales rates.
The deal covers all the radio markets served by Adelante Media Group.
Stations are adapting to the new rating measurement system.
Arbitron calls the new devices a "sleeker, smarter audience measurement solution" that fits " consumers' on-the-go lifestyles."
Arbitron hopes to obtain or retain (depending on the market) MRC accreditation by working with the PPMC.
After first ordering Spanish Broadcast System to encode its station with the Arbitron PPM, a court review allows SBS to cease encoding.
The 18-34 demos surpassed the company's sample size benchmarks.
The order requires SBS to encode nine stations with the PPM until Feb. 16, 2010.
The PPM data will now be updated within five days after the measured week for subscribers of the Audience Reaction service.
Minneapolis-St. Paul is approved, but 20 other markets are not.
Pierre Bouvard will lead the cross-platform sales and product development, and Carol Hanley has been promoted to elevated to chief sales officer.
BBM Canada is a not-for-profit industry organization that supplies radio and television audience ratings services to Canadian advertisers.
There are a number of radio veterans questioning PPM's accuracy because listenership reports have frequently been quite different from those of the diary system. The technical design of the PPM system is explored to help explain the system.
According to House Judiciary Committee Chairman John Conyers, "The advertising revenues and viability of minority-owned radio stations depends on an accurate measurement of their audience ratings."
In addition, the April and May PPM survey months, which Arbitron had previously released as pre-currency information, are now designated as currency data.
The ratings company is preparing for a possible inquiry from the U.S. House Committee on Oversight and Government Reform.
The service will use the PPM to measure away-from-home television audience viewing.
The inquiry focuses on questions raised about the metering service's ability to accurately track minority radio listeners.
While there is variation in metrics and milestones based on particulars of the local market environments, all of Arbitron PPM customers are in the process of receiving enhancements to the PPM methodology in four key areas: Cell-phone-only sampling, address-based sampling, in-tab compliance rates and response metrics (Sample Performance Indicator or SPI).
Under the agreement, Arbitron will take several steps to more reliably represent all segments of radio listeners, particularly younger and minority listeners.
Accredited monthly PPM data in Riverside is based on landline and cell-phone-only households.
The Dec. 2008 survey shows that Black, Hispanic and Spanish-Dominant samples exceed targets, which helps Arbitron in the argument about the PPM not accurately report minority groups.
Dallas-Ft. Worth; Atlanta; Washington, DC; and Detroit bring total of electronically measured radio markets to 14.