Insight to IBOC 18 - Feb 2009
The Radio magazine DAB Answer series continues with the 18th installment. This issue outlines how the Nautel Power Boost works, and provides insight into targeted ads with HD Radio.
Nautel has developed a technology called HD Power Boost that uses an intelligent peak to average power ratio (PAPR) technique to address this issue.
Not every listener is going to want to participate in targeted advertising. Our society has raised suspicions about privacy to paranoia proportions. However, there will be those who are unconcerned. There will be those who prefer to hear commercials that match their lifestyle. There will be listeners that desire certain free-but-protected programming and are willing to opt-in to receive premium content.
It seems the 2,000-station mark is in sight, but the rate at which stations are activating HD Radio signals has slowed.