Research Director, Inc., Issuing Format Tracker Report
360-degree view of what is happening in a particular market for radio ratings
January 24, 2017
ANNAPOLIS, Md.—There’s a new source for radio ratings available from Research Director, Inc., the new Format Tracker report.
Format Tracker’s goal is to provide a 360-degree view of what’s happening in a specific market. The report provides a customized selection of 118 different gender/ethnic/age groups to provide stations with specific information and is displayed in a graphical layout. Areas of interest that the reports can highlight, per Research Director, include changes to format, market listening levels, and changes in Nielsen samples.
An example of a Format Tracker report can be found here.