Washington - Feb 16, 2009 - The NAB Show organizers will implement an array of eco-friendly strategies this year aimed at minimizing the environmental impact of the electronic media show. The coordinated effort will encompass all areas of the NAB Show, and organizers are encouraging exhibitors and attendees to participate as well.
Headlining the initiative is the launch of a green newsroom, which will give exhibitors the ability to reach journalists worldwide. Exhibiting companies will be able to post news releases and product information in their online NAB Show listing through a new exhibitor portal for free, reducing the costs and use of hardcopy media kits. Additionally, NAB Show exhibitors will have the option of taking their media relations efforts a step further by utilizing an online press office.
The replacement of direct mail with the use of electronic communication such as virtual brochures and the use of social networking sites will also help contribute to the NAB Show's green initiatives, organizers announced. Post-consumer recycled materials will be used for conference bags and any necessary direct mail marketing supplies.
The NAB Show has also partnered with Carbonfund.org to provide a way for attendees to offset the carbon emissions associated with attending a conference and exhibition.
NAB is also encouraging radio and television broadcasters to join the green effort by downloading the guidebook Going Green: A Broadcasters' Guide to Acting Locally, which contains a variety of simple suggestions, public service announcement scripts and on-air initiatives broadcasters can use to promote an eco-friendly environment. The guide can be downloaded from the NAB.