Ads people ignore

August 1, 2009


Sign Off, Aug 2009

Sample and Hold

Click image to enlarge.

Click image to enlarge.

With businesses shifting to a more Web-focused approach, it is interesting to note how advertising is being affected. According to a Harris Interactive survey, 46 percent of adults are ignoring Internet banner ads. However, 91 percent of radio listeners are listening to radio ads. That's a big deal. Businesses in general are going to have to re-think how to approach Web advertising if they want to keep selling the space. My thoughts? Good luck.



Want to read more stories like this?
Get our Free Newsletter Here!

Comments