BIA/Kelsey Releases Annual U.S. Local Media Forecast
May 6, 2014
Read the full report here
Based on changes in the overall local media marketplace, the company estimate the overall local media market will grow faster than previously thought through 2018 (at a 3.6 percent compound annual growth rate). By 2018, the total will be $158.6 billion, strengthened by political and Olympic advertising.
Total local media advertising revenue growth will fail to keep pace with growth of the overall economy throughout the company''s projection period. Advertising as a percentage of GDP will reach a new low of 0.75 percent.
Growth in online/digital advertising revenues will remain strong, with a 2013-2018 CAGR of 13.6 percent.
That compares with a 2013-2018 CAGR of 0.1 percent for traditional advertising revenues.
By 2018, local online/interactive/digital advertising revenues will be $52.7 billion, 33.2 percent of the total local media advertising revenues.
Source: BIA/Kelsey U.S. Local Media Forecast