CrowdControl is a set of studio tools for enabling listeners to make real-time decisions on what music is played while at the same time letting them interact with station talent through social networks like Twitter and Facebook. The application is initially offered in two tiers. The first allows radio stations to present voting blocks, so listeners can vote on a particular song to play at a set time. The second tier allows the radio station to run 24/7 under listener control within station parameters. Ideal for HD Radio multicast channels, the second option offers built-in rule and schedule mechanisms to ensure that the station follows acceptable programming guidelines.
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