Broadcast Showing Progress in Internet Revenue

September 1, 2009

Sign Off, Sep 2009

Sample and Hold

According to new research from BIA Advisory Services broadcasters are showing signs of progress by developing Internet revenue for their stations. Based on industry-wide surveys conducted by BIA, through public company documents, and discussions with industry owners and insiders, BIA estimates radio and televisions stations collectively drove approximately $805 million in online dollars, equal to 7.3 percent of the $11 billion local online advertising money spent in 2008, as reported by BIA subsidiary The Kelsey Group. This breaks down to $342 million for radio and $463 million for television in 2008. BIA projects the broadcasting industry's online revenue will climb to as much as $1.9 billion by 2013 if the industry continues its transformation to multiplatform solutions.

Click image to enlarge

Click image to enlarge

Radio and Television Internet Revenues

Receive regular news and technology updates. Sign up for our free newsletter here.