This dynamic rate card and inventory management system is Web-based and can be used as an integrated module with the Efficio system or as a stand-alone Web application. Efficio's Web-based system also offers an Account Management/CRM solution and a recently released Corporate Rollup application, both of which utilize centralized dashboards and integrated sales modules. This centralization enables stations and corporate offices to manage advertising clients and all sales processes, from account management, CRM and budgeting to sales activity, forecasting, collections and now yield management.
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