Chicago - Sep 24, 2013 - GeoBroadcast Solutions (GBS) named Jampro Antennas as a technology partner. Jampro joins Harris Broadcast as an exclusive technology suppliers for GBS MaxxCasting and ZoneCasting networks.
MaxxCasting expands FM signal coverage areas, allowing broadcasters to take full advantage of their FCC-allotted spectrum. ZoneCasting, pending FCC approval, brings hyper-localization to radio through targeted over-the-air content delivery.
Jampro will supply all antennas, combiners and support equipment related to installation of these components. The custom antennas are specially designed for these networks, providing the advanced directivity required to ensure both maximized market coverage and highly-specific regional targeting.
Peter Handy, CEO of GeoBroadcast Systems, said, "One critical concern is to minimize conflicts created between transmitting multiple signals across the same market. Jampro addresses these challenges with custom designs that can increase or decrease directionality. This is perfect for ZoneCasting, where we are geographically targeting content across multiple zones in a single market. Furthermore, it is ideal for spreading coverage into areas of a broadcast market that is lacking a clear over-the-air signal."
The business plan of GeoBroadcast: A larger audience receives the signal due to their exceptional directionality, which means advertisers reach more listeners. This potentially translates to more advertising dollars for the broadcaster by opening new revenue streams.
Harris Broadcast and Jampro often collaborate on radio and television transmission projects. Harris Broadcast will integrate Jampro antennas and combiners across its single-frequency FM transmission networks.