As with the desktop LC Pro and custom media players, the new Liquid Compass mobile streaming division will develop and deploy apps designed to enhance the overall listening experience for the end-user and, for the broadcaster, build audience share and time spent listening. The new LC ProM app, the first of many apps to be released by Liquid Compass, includes enhanced Now Playing, social networking, Favorites and On-demand features that benefit broadcasters and their end-users with: station branding for the broadcaster, allowing them to keep their brand prominently displayed on one of five available “skins” (custom skins are optional) at all times while the listener is tuned in; and functionality for listeners, allowing them to rate, like or tag songs for later purchase without having to leave or close the app. The social integration feature is especially user-friendly: listeners can send playlist and like (stations or songs) updates to their Twitter or Facebook pages directly from the mobile app. Once sent, the update will post on their individual page, be clickable, and direct other -- and potentially new -- listeners back to the station.
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