Welcome to the new look of BE Radio.
your time is valuable and your need for information continues to grow,
we took a good, hard look at how better to deliver the vital
information you require to best prepare you for your various
professional challenges. The results of our efforts are on the
following pages. The look of this publication is different and the
perspective is fresh, but the information, data and insight you've come
to expect from BE Radio is intact.
Our art director, Mike Knust, working with information and ideas
from the magazine staff and readers like you, has brought this new
design to its final form, including the bold new logo. While the
previous look was constantly being reviewed and tweaked to keep it
up-to-date, we had reached the point where a fresh start made the most
sense. I think you'll find the new layout is easier to read because it
is more open, more colorful and easier on the eye.
The redesign of the magazine fits well with our ongoing efforts to
keep all the elements of BE Radio fresh and useful. The BE
Radio website was redesigned last year. The BE Radio
Currents Online Weekly E-mail was redesigned and substantially improved
in January. The print version took the most time and effort, but I
think you'll agree that the change is good.
A primary goal of the new look and presentation of this
award-winning publication was to better reflect the changes going on in
radio, from terrestrial to satellite to the Internet. The visual change
is dramatic, but the useful information inside will still come from the
respected writers you already trust, such as John Battison, Harry
Martin, Kevin McNamara and Mark Krieger, as well as the many of the
other names you regularly see here. All of our writers are working
industry professionals. They know radio because it's their job and
As a preview of what was to come, we did sneak in two changes last
January. One was the addition of the Contributor Pro-File. This feature
introduces you to one of the contributors from the current issue,
making it clear why that writer was chosen for that topic. Our
contributors are active radio professionals and not just freelance
writers. The other addition is on the last page each month. Sign Off
takes a look at something from radio's past and some data that will
affect its future. This feature will certainly bring back some
memories, help you to consider an important element of what is to come,
or maybe just be a topic of conversation at your next SBE meeting.
I encourage you to take a moment and let me know what you think
about our new look. I welcome all comments, big or small. Your input
will help us to make BE Radio the best it can be to bring you
the information you need most.
Radio is changing. The information you need to stay on top of it is
changing as well. BE Radio recognizes this and with our
authoritative new look, BE Radio continues to be The Radio
Get ready for NAB.
This issue is packed with information to help you plan your trip to
NAB2002. Dont forget to download the exhibitor listings for your Palm
PDA. Go to www.beradio.com and download the ZIP file. BE Radio
allows you to take the exhibitor lists with you.
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