This new Mediascape service provides media companies a secure Web portal that represents their unique brands and personalities for their advertisers to manage their accounts online, view invoices and make electronic payments, participate in a points-based loyalty program that encourages them to pay earlier, review creative media, view spot schedules, obtain insider information on station
promotions and much more. This solution significantly increases customer touch points and reduces days sales outstanding (DSO) and collections resulting in greater profitability for media organizations.
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