Media Monitors has released the 2010 Radio Spot Ten showing the leaders in radio advertising in the last year. Little has changed in the rankings since 2009, although Media Monitors chose to include the HD Digital Radio Alliance this year. Last year they were omitted because the ads are not revenue-generating ads. The Alliance spots run in unsold inventory.
Geico held on to the #1 rank, running 350K more ads than last year. The Home Depot remained at #2 with 250K more spots. McDonald's and Verizon stayed at #3 and #4, while the HD Digital Radio Alliance took the #5 rank. Last year the #5 spot was held by AT&T, pushed to #8 this year. The Alliance bumped Autozone to #6, while Wal-Mart follwed at #7. Kohl's moved up a notch, replacing Safelite Autoglass at #9 and Subway nabbed #10.
Source: Media Monitors
While totals from 2008-2009 stayed level, Media Monitors expected in increase in 2010. They got it. Top 10 advertising spots went up 828,751 from 2009-2010. However, the 2010 total does include the noted HD Radio Alliance change, which probably contributed to the increase.