Sample and Hold: Top Radio Billers

May 1, 2011

According to recent estimates from BIA/Kelsey, WTOP-FM, the all-news station in Washington, was the highest billing station in 2010. BIA/Kelsey estimates that station billed more than $57 million, providing news and information to its local market in a year with significant political and economic news to report. LA CHR station KIIS-FM was second with $54 million. No other station billed more than $50 million in 2010.

Revenue for Station 2010 (x$1,000)CallsFormatMarketMarket RankOwner
54,000KIIS-FMCHRLos Angeles2Clear Channel
49,000WCBS-AMNewsNew York1CBS Radio
46,000KFI-AMNews/TalkLos Angeles2Clear Channel
44,300WLTW-FMLite ACNew York1Clear Channel
43,000WHTZ-FMCHRNew York1Clear Channel
42,500WBBM-AMNewsChicago3CBS Radio
41,000WINS-AMNewsNew York1CBE Radio
40,500WFAN-AMSports/TalkNew York1CBS Radio
39,000KROQ-FMAlternativeLos Angeles2CBS Radio
* Bonneville currently plans to sell WTOP to Hubbard Broadcasting.

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