NextRadio and Edison Research Uncover Many Reasons Why People Love Radio
Data pointed to three key roles radio plays in the consumer marketplace today
August 1, 2016
INDIANAPOLIS–NextRadio, the smartphone app that provides free, portable FM radio listening, has introduced a blog series aimed at advertisers and broadcasters. “For the Love of Radio” uses data and insights garnered from the app itself, original research, and the industry.
The first blog is focused on data from a study the company conducted with Edison Research. The survey examined 2,094 online respondents (culled from smartphone users recruited though the NextRadio database who opted into receiving updates on NextRadio phone compatibility, contests or the blog), and the data pointed to three key roles radio plays in the consumer marketplace today: Radio portability, radio’s role in the community, and its fostering of musical connections.
While these topics will be covered in-depth on a NextRadio blog over the next few weeks, here are key findings:
- Love of Radio Portability. According to the NextRadio-Edison Research survey, 90% of audio-listening respondents said they listen to traditional FM radio in the car, and 91% of FM radio listener respondents said they stayed in the car longer to continue listening to a show or program.
- Love of Radio’s Community Roots. Half of the NextRadio-Edison Research survey respondents who are FM listeners say they tune in for community news. Thirty-five percent frequently or sometimes attend local events by an FM station.
- Love of Music on the Radio. The survey found that more than half of FM listener respondents say they listen to hear their favorite songs. Forty-two percent want to discover new songs.
Follow NextRadio’s “For the Love of Radio” blog series to obtain more insights from the NextRadio-Edison study, as well as other key NextRadio and radio industry research.