PORTLAND, ORE. —Salem Communications has expanded its partnership with Boulder, Co.-based technology company Clip Interactive to create custom mobile apps for 15 stations in five markets around the country: Portland, Seattle, Minneapolis, San Antonio and Atlanta.
Christian multimedia company Salem Communications first implemented Clip Radio-powered apps for their four Portland stations in 2013. Salem was pleased with the results in Portland with listener engagement, conversion rates and revenue potential and therefore is expanding to additional cities.
“As more of our stations implement Clip Interactive''s technology, we can better engage our listeners across the country while better measuring the effectiveness of our advertisers'' campaigns and providing real ROI,” said Director of Digital Media Salem Communications Rodney Whitaker.
With Clip Interactive''s technology, these apps now enable users to access a live feed of what''s playing and to browse the content aired in the past hour. Users can also interact with what they hear by rating the music, entering contents and accessing special offers.