Of all the magic that I've seen over the years, the ability to send
broadcast quality audio anywhere in the world via the Web is way up
there on my top ten list. Being with a company that delivers corporate
news and information to radio stations, this development has given us
options that we had no idea would be here so soon. I think radio
stations were surprised too, but now that more and more commercials are
arriving over the Internet, it's gotten their attention too. As
advertising agencies realize that their deadlines can be extended by
shipping MP3 commercial spots via the Web, this method will soon become
the standard delivery system.
File transfers At News Broadcast Network we began bouncing MP3 files
between our three studios almost two years ago and quickly realized
that it had its downside. First, despite the data compression, MP3
files are a bit heavy. Most of our 60-second productions are close to
1MB, which is not a problem for most e-mail boxes, but modem
connections can take five minutes or longer to transfer one spot. DSL
would solve this problem, but DSL is not available everywhere.
AudioSonix came to my rescue. Frankly, I didn't fully realize I had
been released from MP3 e-mail jail until I had been using the program
for a few days. No longer did I have to fear opening my e-mail and
having a 3- or 4MB download begin. With AudioSonix, MP3 files are held
until it is convenient for me to download them. There is even an
automatic download feature that can be set to download at any
Also, I no longer have to worry about limiting the number of audio
files I send at any given time for fear of overloading someone else's
system. Recipients can download the files as they need them, when they
need them. The audio files sit on the AudioSonix server until they are
retrieved. The only point of caution is to not put too many files in
one package. When a package is downloaded, all the files in that
particular package are loaded onto the recipient's computer. You can
also easily send text files along with audio files. I usually include
only one or two MP3 files plus some text in each package. With the
group-management options built into the AudioSonix software, the same
package can be sent to an unlimited number of locations with a single
No PC? No problem Non-PC users can send and receive files via the
AudioSonix website. From the site, you can login, create packages, send
packages, receive packages, track deliveries and check the status of
your account. The packages you send can be received in the AudioSonix
software or from the Media Management Web interface.
The smallest package holds up to 1.5MB, or about 90 seconds of
audio, and costs $5. My only disappointment with AudioSonix is not with
the company itself, but with the fact that I wish more stations were
signed up with accounts waiting for my spots. Instead, I find myself
spending time trying to convince them to download the software (1.5MB).
The receiving software is free. The charge is only for sending files.
The stations and networks that receive our files via the system have
nothing but praise for its efficiency.
Thanks to AudioSonix, I think my 56K modem and I are going to be
roommates for a long time to come.
Editor's note: Field Reports are an exclusive BE Radio feature for
radio broadcasters. Each report is prepared by well-qualified staff at
a radio station, production facility or consulting company. These
reports are performed by the industry, for the industry. Manufacturer
support is limited to providing loan equipment and to aiding the author
It is the responsibility of BE Radio to publish the results of any
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