Jacobs Media jacapps Mobile Game Apps

February 10, 2014

These unique games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales. Last fall, jacapps produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. The app was downloaded more than 50,000 times in less than five weeks and, with a sponsor who hadn't advertised on radio before on board, posted a 3x ROI. Marketed as four-game packages and targeting key demographics and formats, station sales staffs will be provided a predictable schedule for optimal marketing. The games are often seasonal in nature and certain packages, like the sports and casino games, offer excellent opportunities for unique sponsorship tie-ins that are independent of CPP and CPM constraints.

Do you have experience with this product? Share your comments below.

Receive regular news and technology updates. Sign up for our free newsletter here.