Washington - Jul 12, 2013 - Cell phones now reach the American public with EAS-type alerts, and a new webcast released shows how this new national mobile emergency alert system - Wireless Emergency Alerts (WEA) can support broadcasters' mission as first informers. Former broadcaster, now FEMA consultant Rick Wimberly, with the help of the National Alliance of State Broadcasters Associations (NASBA), explains how broadcasters benefit from these new Wireless Emergency Alerts.
"Wireless Emergency Alerts are not designed to replace broadcast media and emergency alert systems. WEA is designed to work with broadcast media and other alerting systems," according to Wimberly. "Understanding WEA helps strengthen your relationship with your audience and can actually help direct audience to you," he adds.
The webcast is presented by the National Alliance of State Broadcasters Associations, the FEMA Integrated Public Alert and Warning System (IPAWS), Tennessee Association of Broadcasters, Ohio Broadcasters Association, and the Mass Communications School at Middle Tennessee State University.
Watch the video on YouTube.