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December 1, 2004


Do you remember?

The Auditronics Destiny 2000 layed claim in 1994 to be the first on-air control board that allowed a station to go from total automation to fully live with the flick of a switch. The console doubled as a production board when the system was in auto mode and could control CD jukeboxes. When in assist mode, touchscreen capability accessed a main screen, music library and spot library for quick and easy additions, deletions or rescheduling. A fast track feature offered instant access to thousands of announcements, sound effects, jingles, IDs and promos.


That was then

In 1923, there were about a half-million radio sets in use. This number grew to more than one and a quarter million in 1924, with the public spending about $139 million for new receivers that year.

With this remarkable growth in just a few years, Congress became concerned about possible future monopolization by private interests at the expense of the public interest. So, in 1924 Congress passed a bill that asserted the government's authority to regulate radio. This bill, which presaged the Radio Act of 1927 that began regulating broadcasting, stated that the “aether,” or airwaves, belonged to the people.

Source: The Broadcasting Century and Beyond, fourth edition.


Sample and Hold

Radio listeners shop online more than TV viewers. Thos with heavy exposure to radio (180+ minutes per average day): 68.4 percent made purchases online during the previous year

With heavy exposure to TV (300 minutes per average day): 64.7 percent made purchases online the past year

Source:
www.themediaaudit.com, 10/04.



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