StreamGuys to Present Dynamic Ad Insertion Tech for On-Demand
Leverages audience data to optimize relevance and effectiveness
August 3, 2017
BAYSIDE, Calif.—StreamGuys are touting new dynamic ad insertion technology for broadcasters to help them with the relevance and effectiveness of ads for on-demand content like podcasts. The on-demand functions complement StreamGuys’ pre-roll and mid-roll advertising capabilities by using targeting technologies to deliver relevant and timely ads.
The StreamGuys dynamic ad capabilities only insert ads into the on-demand files at the time the content is requested allowing it to use available information about the listener to select campaigns that best align with them.
The service, which features SGrecast and AdsWizz technology, uses location accuracy through mobile apps and web browsers to target ads by country, state, metropolitan area or even more granularly. Support for third-party ad network integration in the underlying technology enables content providers to fill spots outside of their primary target area with ads relevant to those geographies. There is also fast file access and waveform generation to enable users to load on-demand assets, mark the points ad-insertion should take place and re-save the file.
StreamGuys will demonstrate the dynamic ad insertion technology at IBC 2017.