TagStation Launches Radio Measurement Tool Dial Report
Measures campaign results and listener behavior through use of NextRadio app
January 26, 2017
INDIANAPOLIS—NextRadio creator TagStation announced it has developed a new radio campaign measurement tool, the Dial Report. The new service provides analytics and insights about radio ROI by measuring campaign results and listener behaviors for advertisers that use the NextRadio app.
The Dial Report is a digital measurement report of analog radio usage. It provides location-based data, demographics and radio listening data within 48 hours of airing spots. It offers insight into MSAs and/or device activity to uncover campaign listeners, views, interactions, listener proximity and in-store traffic.
A webinar scheduled for 2 p.m. on Jan. 26 will share more information, TagStation says.