Salem Media Group Selects Triton Digital and Omny Studio for On-Demand Audio
Will utilize the enterprise-level on-demand audio management platform to host and distribute their 600 podcasts
September 13, 2017
LOS ANGELES – Triton Digital and Salem Media Group jointly announced that Salem will utilize the integrated technologies of Triton Digital and Omny Studio to power their podcast strategy.
Through this partnership, Salem Media Group will utilize the enterprise-level on-demand audio management platform, Omny Studio, to host and distribute their 600 podcasts.
In addition, Salem will use Triton’s server-side audio advertising technology, Tap Podcast, to monetize their on-demand content with dynamically inserted, targeted audio ads. Triton’s Tap Podcast is integrated into the Omny Studio platform, making the real-time insertion of audio ads seamless, while automating key aspects of campaign management, such as industry separation, frequency capping and volume normalization. In addition, Tap Podcast can dynamically replace pre-recorded ads in podcasts, allowing for continuous monetization of Salem’s large back-catalog of content. The resulting campaigns will enable Salem to provide a high quality, engaging, and relevant experience for their listeners, and a higher return for their advertisers.