TargetSpot and LiveRamp Partner on First Party Consumer Data

Will help brands bring first party consumer data to digital audio campaigns May 10, 2016

NEW YORK—Digital audio advertising platform TargetSpot and data connectivity and onboarding provider LiveRamp have announced a new partnership that will aim to bring first party consumer data to targeted digital audio campaigns.

LiveRamp allows brands to upload records like CRMs and point-of-purchase data. Combined with TargetSpot’s ability to connect advertisers to targeted streaming audio listeners across different platforms, brands the can leverage first party data for more direct information on consumers, according to David Kert, COO of TargetSpot.

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