TargetSpot and LiveRamp Partner on First Party Consumer Data
Will help brands bring first party consumer data to digital audio campaigns
May 10, 2016
NEW YORK—Digital audio advertising platform TargetSpot and
data connectivity and onboarding provider LiveRamp have announced a new
partnership that will aim to bring first party consumer data to targeted
digital audio campaigns.
LiveRamp allows brands to upload records like CRMs and
point-of-purchase data. Combined with TargetSpot’s ability to connect
advertisers to targeted streaming audio listeners across different platforms,
brands the can leverage first party data for more direct information on
consumers, according to David Kert, COO of TargetSpot.