WideOrbit Launches Programmatic Radio Beta
Hispanic media company will offer ad inventory via WO Programmatic - Digital
April 10, 2015
SAN FRANCISCO— Spanish Broadcasting System is the first media company to join WideOrbit’s programmatic radio beta program.
WideOrbit’s programmatic digital audio solution combines WO Programmatic Digital and WO Streaming, It enables stations to transact inventory through direct selling channels, ad network partners and programmatic technology from one platform.
SBS will make its digital inventory available to brands, agencies and demand-side platforms like The Trade Desk through WO Programmatic – Digital sell-side exchange, a fully automated solution that matches digital audio ad inventory with buyers using software from leading digital demand side platforms for the radio industry.
The program will include 13 of SBS’s owned and operated radio stations, including WSKQ(FM) New York.
“WideOrbit’s pilot program allows us to offer digital audio and Spanish-language audio inventory to our customers for the first time,” Mike Davis, general manager of product at The Trade Desk, said in a press release. “As a multichannel platform, we are proud to add audio to the range of paths our clients and their advertisers can use to reach highly qualified audiences, in this case SBS’ Hispanic American listeners.
WideOrbit will demonstrate WO Programmatic – Digital and WO Streaming, its software for managing and monetizing digital streams, as part of its comprehensive platform for media companies to maximize revenue and streamline operations at the 2015 NAB Show.