WideOrbit Acquires Castfire

December 23, 2014
SAN FRANCISCO— WideOrbit Inc. has acquired Castfire, a video and audio publishing platform for managing and monetizing on-demand media content. The acquisition is part of the provider of advertising management software for media companies'' initiative to expand its digital offering.

The integration of Castfire with the Abacast Clarity platform (acquired by WideOrbit in June 2014) will create a digital on-demand content solution with the capability to dynamically target and insert advertisements based on parameters like device type, geography, day-parting and others.

“Every programmer, both terrestrial and digital, benefits from having a simple way to reach a larger audience and drive more revenue from its content,” said Eric R. Mathewson, WideOrbit founder and CEO.

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