4K 4Charity Raises $35,500

Fun run proceeds benefit global and local charities
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WASHINGTON�More than 550 people came out to support the 2016 NAB Show�s 4K 4Charity Fun Run on April 19, helping to raise more than $35,500 in donations for global and local charities.

This year�s run also saw an increase in the number of participating companies and individual contributions compared to 2015, according to Elemental Technologies, one of the main sponsors.

Elemental, Dolby, Aspera, EVS and Verimatrix were the top five companies in terms of registrations and donations.

The funds were raised for Mercy Corps, a global relief organization that helps people build secure, productive and just communities, and The Shade Tree, a Las Vegas-based charity that provides safe shelter to homeless and abused women and children.

IBC 2016 will also hold a 4K 4Charity Fun Run. Sponsorship opportunities are now open with a deadline for commitments on July 15. For more information, check out4k4charity.com.

� TV Technology


4K 4Charity Raises $35,500 promo image

Run 4K for 4Charity at NAB Show

The 4K for 4Charity offers a great opportunity for NAB Show attendees and vendors who don’t think they get enough exercise walking the exhibit floor

4K 4Charity Raises $35,500 promo image

Fun Run Adds Sponsors

Comcast, Dolby, IneoQuest Technologies, Sony Electronics and Xstream join previously announced companies