AirKast and Traffic Marketplace Announce Strategic Partnership
Apr 19, 2011 3:52 PM
Milpitas, CA - Apr 19, 2010 - AirKast has signed a strategic partnership with Traffic Marketplace that will allow AirKast to integrate media-rich digital campaigns from Traffic Marketplace into its AirBridge digital media delivery platform. This new partnership will give AirKast customers access to high-quality mobile advertising campaigns from digital advertisers while providing Traffic Marketplace's branded advertising partners with targeted and localized mobile distribution. In addition, AirKast and Traffic Marketplace will develop mobile advertising and branding offerings to create more opportunities for marketers.
Based on AirBridge, the AirKast mobile advertising network incorporates all the necessary tools for distribution, measurement, revenue generation and content enhancement of advertising and sponsorship. Messages can be delivered to more than 900+ AirKast mobile apps.
The mobile apps target listeners in 15 U.S. urban markets....