Arbitron Integrates Tapscan Web with Marketron Exchange

Author:
Publish date:

Arbitron Integrates Tapscan Web with Marketron Exchange

Jan 21, 2011 11:31 AM

Columbia, MD and Hailey, ID - Jan 19, 2011 - -Arbitron and Marketron have integrated Arbitron's Tapscan Web, a Web-based sales proposal and analysis system, with Marketron Exchange, the media ecosystem platform connecting buyers and sellers electronically so they can share orders, invoices, performance information and ratings information natively.

Media Rating Council Withdraws Accreditation for Arbitron Radar, Nationwide Services

The increase in unaccredited Portable People Meter markets used to compile national data lead to the change in accreditation status....

Arbitron Adds Chief Research Officer

A former Scarborough Research executive, Gregg Lindner will focus on service quality, refining existing methods and developing new approaches for radio and cross-platform measurement....

Related