Digital Radio in Sweden Sees Great Commercial Interest

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Digital Radio in Sweden Sees Great Commercial Interest

Oct 9, 2012 12:40 PM, By Doug Irwin, CPBE DRB

Stockholm - Oct 3, 2012 - Oct. 1, 2012, was the last day for commercial broadcasters to apply for a program license in a future digital radio network in Sweden, and all the major commercial radio companies there have applied for licenses to broadcast digital radio over the Swedish terrestrial network.

Seven broadcasting companies have expressed interest, including MTG Radio, SBS Radio and NRJ, which together represent 91 percent of all commercial and community radio listening in Sweden. The proposal arising from the recently presented public service inquiry is that public service broadcaster, Sveriges Radio, shall expand its digital broadcasts to reach 95 percent of the population, from current 35 percent. Together with the commercial licenses now being announced, this allows for a considerably increased offering of national or regional channels, which can be received across all of Sweden.

Teracom currently broadcasts around 20 channels from commercial radio and Sveriges Radio over the digital radio pilot network that reaches listeners in Stockholm, Gothenburg, Malmo, Uppsala, Gavle and Alvsbyn. A total of 35 percent of the population receives digital radio broadcasts.

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