Liberman Broadcasting''s La Ranchera Swaps Bands

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Liberman Broadcasting''s La Ranchera Swaps Bands

Nov 6, 2014 10:19 AM

BURBANK, CALIF. � Following its sale of KHJ(AM), Liberman Broadcasting Inc. has moved its La Ranchera format to the FM band. The new home for the format is KWIZ(FM) 96.7 in L.A.

�It was essential that we continue to bring this heritage brand to the market, and we are thrilled to announce its new FM band home,� said Eddie Leon, vice president of programming for Liberman Broadcasting.

La Ranchera''s on-air team features Hugo Armando (5-10am); Ruben Miranda (10 a.m.-3 p.m.); Alberto Murillo (3-7 p.m.); and Lupita Warios, who continues to handle nights from 7 p.m.-midnight.

Liberman owned KHJ since 1989. Following the July 2014 sale to Catholic Broadcasters Liberman continues to own one AM, five FMs and a TV station in the market.

Liberman Broadcasting will launch a marketing campaign to support La Ranchera''s move to FM, beginning with spots on Estrella TV KRCA-TV 62, then followed by a local print campaign together with a range of other promotional initiatives.

The company is a Spanish-language entertainment company that owns 20 radio stations (fifteen FM and five AM) and nine television stations in Los Angeles; Chicago; Dallas-Ft. Worth, Texas; Denver; Houston; New York; Phoenix; Salt Lake City; and San Diego, Calif.