NextRadio Chooses National Sales Director

Burney worked most recently as a national account executive for iHeartMedia Detroit
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INDIANAPOLIS�Mary Burney has taken the helm of TagStation LLC�s sales efforts, the company announced. She was named national sales director, a new position created due to increasing demand for NextRadio�s �campaign data,� according to NextRadio Vice President of Sales Tom Doran.

�NextRadio data brings detailed insights to advertising campaign effectiveness, helping brands make data-driven decisions about radio buys. Allstate, Disney, The Home Depot and Starwood Hotels� Aloft brands, among many others, have used NextRadio data to measure audience exposure, lift, demographic reach and other metrics,� Doran said in the press release.

Burney worked most recently as a national account executive for iHeartMedia Detroit. Prior to that, she had a stint as an account executive at Ontario�s Bell Media Radio, in addition to holding positions with Clear Channel Radio Sales, Radio One and Interep National Radio Sales, all in Michigan.

A version of this article originally appeared on the website of Radio sister publication Radio World.

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