RAJAR Posts 3Q2011 UK Radio-listening Stats
Oct 28, 2011 10:15 AM, By Doug Irwin, CPBE DRB
London - Oct 26, 2011 - 90.7 percent of the population of the U.K. (47.1 million adults 15+), listened to radio during the third quarter of 2011, according to RAJAR Limited (Radio Joint Audience Research). This figure is up on the same period a year ago by just over a third of a million listeners (375,000 listeners) but down on the previous high of47.6 million last quarter� (Q2, 2011). The total number of radio listening hours has also increased year on year to 1,076 million hours per week or 22.8 hours per listener and has remained stable quarter on quarter (c.f. 1,055 million hours in Q3, 2010 and 1,076 million hours in Q2, 2011). In addition, listening hours via a digitally enabled receiver has broken through the 300 million mark for the first time to reach 304 million listening hours per week.
Listening to radio via a digital platform in terms of weekly reach has increased by 12 percent year on year, with 22.8 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Internet) each week (up from 20.4 million in Q3, 2010). DAB radio maintains its position as the most popular device when it comes to listening to digital radio, accounting for 63.9 percent of all digital hours, however listening via DTV (digital television) and internet have both continued to rise year on year (hours up by 8 percent and 32 percent respectively), albeit from a smaller base.
RAJAR data also reveals that 15.8 percent of adults aged 15+ listened to the radio via mobile phone in Q3, 2011, up 24.2 percent year on year (c.f. 12.8 percent in Q3, 2010). In the 25+ demographic 12.7 percent say they have listened to the radio via their mobile phone, up from 9.4 percent in Q3, 2010. In the 15-24 demographic nearly a third or 32.4 percent of those surveyed now claim to have listened to the radio in this way with 15.2 percent stating they listen at least once a week and 3.1 percent stating they listen every day.
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