Rdio Launches in 24 New International Markets
Jan 22, 2015 10:12 AM
SAN FRANCISCO� Streamer Rdio has expanded to 24 new countries and territories. As part of its expansion across the Caribbean, Central America and Asia Pacific, Rdio is exclusively partnering with mobile phone network provider Digicel in each of the new markets and an additional seven regions to create an offering designed to customize the streaming experience for Digicel customers in each country and territory.
Digicel will offer all prepaid data customers 30 minutes of free Rdio Internet radio listening per day on their mobile phones without accruing data usage charges �through the partnership. Digicel will serve as Rdio''s sales and marketing arm in each region while also helping to customize the Rdio streaming experience across Digicel''s territories. Through Digicel Brand Ambassadors, users in each market will have convenient access to popular music from around the world in addition to local artists they already enjoy.
The partnership will go on to develop and launch a pay structure that will fit the mobile usage behavior of Digicel''s significant user base.
Rdio is now available in the following new markets: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, the British Virgin Islands, the Cayman Islands, Dominica, Fiji, Grenada, Guyana, Haiti, Jamaica, Nauru, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. In addition to the new markets where Rdio is launching, Rdio''s exclusive partnership with Digicel is effective in French Guiana, Guadeloupe, Guatemala, Martinique, Bonaire, El Salvador and Panama.
This latest expansion follows Rdio''s recent launch in India.