StreamGuys, AdsWizz Partner on Digital Media
Aug 22, 2012 2:29 PM
Bayside, CA - Aug 21, 2012 - Joining the collective strengths of StreamGuys's cloud-based streaming services and AdsWizz's digital advertising solutions. The new StreamGuys and AdsWizz partnership offers a mobile-friendly, multi-platform streaming system with targeted, rich media advertising capabilities.
The two companies have already won a contract with a major sports broadcaster. This customer is successfully using AdsWizz's Pre-Roll Ad Insertion technology to deliver targeted advertisements to consumers who download the broadcaster's audio podcasts, reaching more online media players and mobile devices than before via StreamGuys' one-to-many streaming architecture.
In addition to pre-roll podcast capabilities, the two companies will provide joint customers with a portfolio offering several ad-supported monetization tools, including audio and video mid-roll ad insertion technology as well as companion display ad banners. These rich media advertisements can target specific subsets of users based on their gender, demographic and active location based data.
AdsWizz's Digital Advertising Monetization Platform enables CDNs, Ad Networks and Online Audio Publishers to insert ads directly into each end-user's on-demand or live stream and ensure the ad specifically speaks to the individual's interests. In addition AdsWizz also provides real-time audience measurement and analytics tools to evaluate audience response. Customers using these tools can later confirm with their advertisers that streams were monetized through targeted advertisements.
StreamGuys' one-to-many architecture ensures that broadcasters and publishers can deliver content, including advertisements in multiple formats to reach many targets. StreamGuys also eliminates transcoding steps often used for multi-format streaming that degrade audio and video quality.
StreamGuys manages the overall system from its facility, including the AdsWizz server software that lives on the StreamGuys adaptive bit-rate streaming architecture in the cloud. The company also provides rich data on hits, visitors, user agents, geographic regions and other analytics to help customers strategize future growth.