15 Million Digital Radios Sold in UK
May 25, 2012 3:04 PM, By Doug Irwin, CPBE DRB
London - May 25, 2012 - Sales of digital radios have now reached a major landmark, according to GfK Retail and Technology, which announced that a total of 15 million digital radios have been sold in the UK. This follows an upturn in digital radio sales in 2012 with GfK reporting that year-over-year sales of digital radios were up 8 percent over the last 3 months, and up 11 percent in April 2012.
Following the surge in digital radios in homes there has been a move to increase the number of digital radios in cars. 26 percent of new models come with digital radio as standard equipment (source: CAP/SMMT, April 2012). Volkswagen, which represents 10 percent of UK car sales, has announced that all 2013 models will have digital radio as standard starting with the iconic VW Beetle. Market leaders Ford and Vauxhall have already confirmed that by 2013 most of their cars will have digital radio as standard equipment.
Key Digital Radio Facts:
? 29.2 percent of all radio listening is to digital platforms, up 10 percent year over year
?Of all listening: 19.1 percent is to DAB (up 15 percent year over year), 4.4 percent to DTV (up 7 percent year over year), 3.9 percent internet (up 8 percent year over year)
?42.6 percent of adults have a digital radio in the home
?Digital radio sales have now reached 15 million in total, including DAB standalone, DAB +internet and internet radios (GfK)
?26 percent of new car registrations in April 2012 had digital radio fitted as standard, up from 10.8 percent in April 2011(CAP/SMMT)
?Car DAB digital radio sales have grown by 40 percent for the three months Jan-Mar 2012 compared with the same period in the previous year (GfK).
Sources: RAJAR Q1 2012, GfK, CAP/SMMT
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