177M Americans Listen to Radio Commercials Weekly

Author:
Publish date:

177M Americans Listen to Radio Commercials Weekly

Dec 9, 2014 1:34 PM

NEW YORK�According to the Nielsen Radio''s All Dimension Audience Research (RADAR) report, which considers radio network ratings, more than 177 million Americans age 12 or older listened to a network radio commercial during an average week.

The report also says the 46 networks measured by Nielsen RADAR reach 66.6% of the U.S. population each week.

The December report shows that commercials aired on the 46 measured radio networks reached:� 66.6% of persons aged 12+ (177.5 million listeners)� 69.5% of persons aged 18-49 (93.6 million listeners)� 70.3% of persons aged 25-54 (88.1 million listeners)� 61.5% of Hispanics aged 12+ (26.3 million listeners)� 73.8% of African-Americans aged 12+ (25.1 million listeners)

The RADAR December 2014 report also demonstrates network radio''s reach in the top 25 designated market areas:� 68.8% of persons aged 12+ (92.6 million listeners)� 72.4% of persons aged 18-49 (50.0 million listeners)� 73.1% of persons aged 25-54 (47.7 million listeners)� 65.4% of Hispanics aged 12+ (17.7 million listeners)� 74.5% of African-Americans aged 12+ (13.6 million listeners)

RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. Nielsen''s RADAR measures 46 individual radio networks operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One.

The sample size for the RADAR December 2014 Report is 395,978 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs.

The December 2014 Report includes data from the total United States, including all 48 Nielsen PPM markets, and 219 Nielsen diary metros. Nielsen surveys both English and Spanish-speaking Hispanics in these markets. The survey period for RADAR 123 covers Sept. 12, 2013, to Sept. 10, 2014.

Related